Retail Store Location Planning

Clients

"We approached Javelin Group with 2 tasks: 1) To pin-point the top stores in a catchment area and 2) To assess what types of people shopped in that catchment area. The work that came back exceeded our expectations. Maps, customer profiling and easy to understand explanations ensured that we got the listing that we wanted. The team realised that we had a very limited knowledge of how to undergo the task ourselves and so took a thorough and proactive approach to providing us their work. The work was of a very impressive quality. The Tesco buyer was impressed that a small company, such as ourselves, could have such insight. High quality work that is easy to understand in a short timescale, with flexibility to make amendments at the last moment really can’t be beaten.”

Mark Salter, Head of Business Development/Channel Manager Retail, The One Brand.

"Cath Kidston is a unique business. Whilst it has grown incredibly quickly in recent years, its long-term success relies on the very careful selection of venues for our new stores which will both deliver strong commercial returns as well as being right for our brand. Javelin Group was selected to develop our strategy for our store expansion programme. Cath Kidston has been very active since receiving Javelin Group’s guidance and our successful growth continues apace. We would highly recommend Javelin Group."

Paul Spinks, Managing Director, Cath Kidston.

"This was an excellent project by Javelin Group. The project outcomes were well-prepared and presented by the Javelin team with whom we had a strong rapport throughout the project. Their collaborative approach meant a higher level of engagement in the project from our side and a more tailored/industry-specific approach, using real practical market experience to identify and explain outliers. The team members complemented each other very well with different strengths across different disciplines. Applying a consistent methodology across different geographies worked well and the addition of local resources (in Greece) provided an extra and important dimension to the work."

Lars Jorgensen, Sales & Business Development Director, Timberland.

"Working with Javelin Group has transformed our approach to retail store planning. We can now produce consistent store appraisals utilising multiple sources of data quickly and easily. In addition, our investment in Alteryx has allowed us to realise many other uses and applications, for example, our Group Finance team use the software to support their store based financial reporting. We’re very pleased to be using Alteryx and working with Javelin Group."

Gordon Forsyth, Group Property Director, Steinhoff International.

"The location model developed with Javelin Group gives us the necessary analysis to assess viability of new locations, focusing our efforts on only the best new locations. The web-based interface is really simple to use and being web-based means we can access reports whether in the office or onsite with a potential new site host."

Alexandra Korda, Director, ByBox.

"Javelin Group’s deep insight is helping us to grow sales across our store estate."

Neil Page, Finance Director, Carpetright.