Assess store performance and roll-out potential of retail businesses across all sizes, sectors and venues.
Underpinned by our unique insight into Europe's retail geography, Javelin Group's Retail Locations team brings a detailed understanding of retail venues across the region. This allows us to assess the retail store performance dynamics and roll-out potential of retail businesses of all sizes trading in all sectors (fashion, beauty, leisure goods, bulky goods, foodservice etc) and all venue types (high streets, malls, retail parks, transport hubs, mixed use).
Our work on the following helps retailers to open the right stores (size, pitch) in the right venues, to maximise sales and profit return:
- Catchment analysis
- Store performance drivers
- Sales and profit forecasts in new venues
- Roll-out strategy
- Store portfolio investment prioritisation
- Optimal local ranging
- Customer analysis and segmentation
- International expansion
- Due diligence of management plans
Please contact Robin Bevan or call +44 (0)20 7961 3200 to discuss your requirements.
Clients

"Javelin Group was selected by the Poundland board to give us a clear, evidence-based strategy for our next phase of store expansion. Javelin Group’s analytical approach was rigorous, flexible and impressive. They built a comprehensive picture of our store portfolio (catchments, venues, store details...) and took the necessary time to understand our business and to get under the skin of what drives variable sales and profit performance across our stores. The team's recommendations made strong intuitive and commercial sense and provided us with the strategic direction we sought as well as a clear list of priority venues. We certainly recommend Javelin Group and look forward to working with them again in the future."
Craig Bales, Property Director, Poundland.

"Cath Kidston is a unique business. Whilst it has grown incredibly quickly in recent years, its long-term success relies on the very careful selection of venues for our new stores which will both deliver strong commercial returns as well as being right for our brand. Javelin Group was selected to develop our strategy for our store expansion programme. Cath Kidston has been very active since receiving Javelin Group’s guidance and our successful growth continues apace. We would highly recommend Javelin Group."
Paul Spinks, Managing Director, Cath Kidston.

"Javelin Group has helped Warehouse Express to identify priority location candidates for a new store concept. Robin and the team helped to bring a clear, logical structure to the process - filtering the many hundreds of possible sites across the UK down to a logical shortlist of priorities. We are now acting on the recommendations, which achieved strong buy-in from both the management board and our owners, and we are looking forward to opening soon our new concept store. We were delighted with their input."
Stewart Fielder, Sales Director, Warehouse Express.

"Javelin Group was selected by management and our new owners, Texas Pacific Group, to help provide the store roll-out road-map for Republic; we had seen the high quality of their work during the due diligence process and knew they would be the right partner for us. Javelin Group's project team brought a wealth of original research to bear and was flexible and accommodating in its approach to ensure that the project outcomes fully matched our requirements. The project produced many useful insights and is providing a sound platform for our store location decisions. We were delighted with Javelin Group's work."
Clive Bandy, Finance Manager, Republic.

"Brighthouse worked closely with Javelin Group to establish a list of priority store opening opportunities to fuel our ongoing growth. Our business model is not straightforward – we combine traditional retailer attributes with a financial services proposition, which results in a long-term relationship with our customers. Javelin Group took the time necessary to understand how this impacts store performance at the local level as the basis for identifying the most attractive new store opportunities. We really enjoyed working with the Javelin Group team, and were delighted with the project’s results which have helped us to refine our location search criteria and to approach new markets with even more confidence."
Peter McTague, Property Director, BrightHouse.

"Javelin Group did an excellent piece of work to prioritise store openings in our roll-out strategy."
Mark Smith, Finance Director, Evans Cycles.
"Javelin Group used a rigorous process, defining store clusters and customer-centric product ranges to improve our gross margin. We are very pleased."
John Durkan, Trading Director, Carphone Warehouse.