Contact Practice Director

Robin Bevan
Director of Locations & Analytics

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    Click image to watch video:
    Robin Bevan discusses location planning
    and data analytics at Javelin Group

Locations & Analytics

We provide a scientific approach to location research and data analytics in the retail and ecommerce sectors.

Javelin Group’s Locations & Analytics team helps retailers and brands to optimise their retail store portfolios, and shopping centre, and travel hub developers and owners to optimise their investments.

With over 25 years’ experience, our team goes well beyond the traditional scope of location analysis, combining and analysing data from a wide variety of sources (including our own proprietary insight tools) to deliver high-quality, fact-based, actionable evaluations of store portfolios and retail-led developments.

In the last few years, we have delivered location strategy work to more than 210 leading retailers and more than 220 shopping centre developments. We also deliver wider analytic solutions to our clients, both through bespoke project engagements and by deploying market leading data software solutions within client organisations.

Our expertise covers:

1. Store Location Planning

We help retailers to optimise their 'shape of chain' - the strategic development and transition of store estates, informed by a deep understanding of the drivers of variable store performance and the rapid changes that are reshaping the way consumers shop.

2. Shopping Centre Strategy

We advise on the commercial viability of new schemes, commercial due diligence to inform acquisition appraisals, and on how to optimise sales and rental revenues in existing schemes through optimised tenant mix and marketing.

3. Airport & Travel Retail

We assess the commercial trading potential and optimum category and tenant mix of retail developments in major travel hubs.

4. Retail & eCommerce Analytics Software

We provide a variety of market leading business insight software tools to retailers seeking to derive actionable insight from their data assets.

5. Mobile Marketing & Payments

With smartphones and tablets driving the digital revolution in retail, Javelin Group and Paythru have combined their expertise to offer Ignite, a new m-commerce proposition for contextual mobile marketing and payments.

6. Customer Analytics

We help retailers to understand their retail customers through profiling, segmentation, analytics and shopping centre hosts to optimise promotional activity.

7. Location & Consumer Data

Our understanding of retail locations is informed by a range of proprietary data sets, including VENUESCORE, SHOPSCORE and RETAILNATION.

8. Retail Location Partners

Our work involves involvement from key partner companies whose specialist skills allow Javelin Group to provide an unrivalled breadth of scope and expertise for shopping centre and airport/travel termini developments.

Please contact Robin Bevan or call +44 (0)20 7961 3200 to discuss your requirements.

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