Retail Location & Consumer Software

Retail location planning software tools, from Javelin Group.

Javelin Group provides two different retail location insight software tools to retailers who wish to carry out their own in-house geographic market analysis. Alteryx is high performance, desktop software, and DemographicsNowUK is web-based, entry-level software.

Alteryx and DemographicsNowUK can process millions of data records, from many different sources, in a matter of minutes. The tools:

  • Can handle complex geographic data queries and delivering results in highly visual, informative and actionable formats
  • Can provide extremely robust spatial analysis, far beyond the abilities of conventional GIS tools
  • Are optimized for speed and ease of use
  • Allow segmentation profiling of customer postcode data

Alteryx is available on your desktop PC and DemographicsNowUK is available online via the Internet. Both tools can be used independently or as an integrated solution.

Alteryx from Javelin Group is a high performance, flexible data analysis software tool, revolutionising the approach to retail location analytics. All sources of customer, competitor, sales and geographical data can be read and analysed to produce professional maps and reports faster than any other software package available in the marketplace.

Alteryx is fully flexible and customisable, and can be used for retail location planning in many ways including:

  • Build and run store performance turnover forecasts
  • Prioritise locations for store expansion or closure
  • Run detailed RETAILNATION catchment area reports
  • Process large data files and run spatial queries quickly
  • Geocode data and visualise stores/customers on maps
  • Prioritise local marketing to support store openings
  • Create behavioural customer segmentation profiles
  • Produce peak, off-peak, night drivetime catchments

Benefits include:

  • Easy to use with little training required
  • Manage all data sources in one place
  • Fastest data processing tool available
  • Automate regular tasks
  • Publish modules to the web
  • No programming skills required
  • Runs on standard PC's or servers
  • Reads from/writes to any database e.g. Mapinfo.TAB, ESRI.SHP, Google Earth.KML, XLSX, DBF, CSV, OLeDB

DemographicsNowUK is an easy-to-use, web-based geographical analysis software tool for retail location planners, offering quick and unlimited access to a wealth of local area data to support analysis of site locations, local markets and consumers.

DemographicsNowUK is ideal for organisations with a large number of users, or for clients who need to access retail location analysis via the Internet.

DemographicsNowUK can be used to generate a variety of maps, reports and charts to gain a better understanding of the differences between retail venue catchments. Robust consumer data, which is more recent and diverse than the 2011 Census data,is available via a wide variety of datapacks and can be licensed as required. Javelin Group's RETAILNATION, which is a robust evaluation of UK shopping patterns can also be licensed.

Benefits include:

  • Easy to use with little training required
  • Web-based software available 24/7
  • Low cost, entry-level software
  • Load bespoke wizards to meet needs
  • Disseminate to multiple users
  • Compatible with desktop tool (Alteryx)
  • Unlimited usage all year

The software tools are also highly relevant to many other industry sectors (e.g. leisure, foodservice, consumer goods, financial services, telecommunications, utilities, automotive and the public sector).

Please contact Carl Bradbrook or call +44 (0)20 7961 1289 to discuss your software requirements.


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