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Fraser Davidson
CTO and Director of Technology Services

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    Fraser Davidson discusses retail technology services at Javelin Group

Product Information Management

Drawing on our extensive knowledge of omni-channel retail, Javelin Group implement PIM solutions to successfully streamline and support the day-to-day running of your retail business.

Quality and availability of product data across sales channels is a challenge for many retail businesses. Product Information Management is a specialised area of MDM (Master Data Management) which seeks to provide a ‘single truth’ of product data, addressing the unique requirements of ecommerce and retail businesses such as publication, internationalisation, workflow, imagery management and content enrichment.

Our partner in this area is Heiler Software, a leading provider of enterprise Product Information Management (PIM) and Master Data Management (MDM) solutions. Javelin Group, along with Heiler Software, implements solutions which can provide either a single view of the product catalogue across all channels, or can be tailored to manage data for an individual channel, such as a website storefront. A recent Heiler PIM implementation project has been completed for Halfords (read press release).

Javelin Group is an ideal partner for the implementation of Product Information Management, either as a standalone project or part of a wider ecommerce implementation programme.

Please contact Fraser Davidson or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study

Product Information Management (PIM) solution

  • Background: With an extensive and evolving product inventory, Halfords required a solution to manage product data and to help its customers make informed, confident choices about products.
  • Project: Halfords engaged Javelin Group to integrate a PIM solution into its existing ecommerce platform and search solution.
  • Solution: Javelin Group selected the Heiler PIM solution which provides Halfords with a consistent, centralised tool for storing and distributing all key customer-facing product data and enables product attributes to be linked to the search functionality. Javelin Group’s solution helps Halfords to add new products to the website more quickly, reducing the time to market. The new website functionality allows customers to easily navigate the site, benefiting from richer and more detailed product information, thereby improving the overall customer experience.
"We are delighted with our new PIM solution and the enhanced customer experience it provides across our web, mobile and tablet sites. Javelin Group has been central to the delivery of this project, from their expertise in technology strategy to experience in development. It has been a pleasure to work with the Javelin Group team on this project."

Clive West, Digital Director, Halfords.

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