Download brochure

  • Mobile Commerce

    Javelin Group Mobile Commerce

 
X

Contact Practice Director

Fraser Davidson
CTO and Director of Technology Services

  • Contact

    Click image to watch video:
    Fraser Davidson discusses retail technology services at Javelin Group

Mobile Commerce (mCommerce)

We will help you choose the most suitable mobile commerce approach for your retail or ecommerce business, and then implement the solution in a short time-frame.

Javelin Group is a leading implementer of mobile commerce platforms. We have undertaken several mobile commerce developments across a variety of retail segments and European countries. Our first mobile commerce website for Early Learning Centre, www.ELC.co.uk, was built in less than three months, and has traded strongly from launch. (See case study below.)

We use our unique insight and retail expertise to design engaging mobile commerce solutions. We couple industry best practice in mobile user experience design with effective methods for integrating mobile commerce into your omni-channel business. In particular, how to merchandise to mobile users and leverage the mobile device as a channel in its own right.

There are three main types of mobile commerce implementation:

  • Proxy: existing website translates into a mobile storefront
  • Interface: specialist mobile commerce platform to interface with your existing website via web services and APIs
  • Platform: a mobile storefront built on your existing website platform

Javelin Group can advise which of these approaches to mobile commerce is best suited to your needs, and then implement the chosen solution. Our typical price for a mobile commerce implementation is £50k - £100k, and takes between two and three months to deliver.

Please contact Fraser Davidson or call +44 (0)20 7961 3200 to discuss your requirements.


Case Study
Lakeland

Design and implementation of new mobile commerce website

Given its reputation for outstanding customer service, Lakeland wanted to deliver an exceptional shopping experience for its customers across all channels, including mobile. Javelin Group, who designed and developed Lakeland’s ground-breaking ecommerce website, was engaged to design and deliver a mobile-optimised site, offering customers excellent user experience.

Solution

  • The new mobile-optimised website is fully integrated into the base ecommerce platform, and therefore offers customers all of the functionality found on Lakeland’s desktop website. This includes the same search and browse, segmentations, promotions, and product information and reviews.
  • Customers to the mobile website benefit from a a shared basket with the desktop website and a mobile-optimised checkout.
  • By using the same technology to drive both the desktop and mobile site, the Lakeland team benefits from rapid and synchronised rollout of new function, products and marketing content across the two channels.
  • The result is a functionally-rich mobile optimised website which is fully integrated and synchronised with the base desktop platform, offering a consistently good user experience for customers and a common set of tools for business users across the two channels.

Outcome

"“We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers. Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.”’

Tony Preedy, Marketing Director, Lakeland.

Case Study
Mothercare Early Learning Centre

New mobile commerce website

Early Learning Centre (ELC), the UK’s leading toy retailer, wanted a rapid implementation of a mobile commerce website, with a complete product portfolio and full integration into its main ecommerce website and back office systems. ELC already had an ecommerce website built by Javelin Group on the Demandware platform.

Solution

  • Javelin Group developed the mobile commerce website using in-built capabilities of the ELC platform to deliver a user experience optimised for the smartphone ‘browser-buyer’ market.
  • Customers to the mobile website benefit from a full product list, site functionality consistent with the main ELC website, and a shared basket and purchase process.
  • ELC benefits from simplified on-going management of both websites through a single set of business tools.
  • Javelin Group designed and built the mobile commerce website in just three months.

Outcome

"In January this year, we made a tough request of Javelin Group to help us move into mobile ecommerce by delivering our mobile site by April. They met this challenge, working efficiently with our team to deliver a high quality site within our budget and timeframe. We have already seen an uptake of the site with orders being taken on the first day of our soft launch. We are very happy with the solution which has been delivered to us by Javelin Group."

Jas Virdee, Executive Director, Mothercare ELC.

© 2013 Javelin Group. All rights reserved.

Cookie Policy X

How we collect data about your use of our website.

Our website uses cookies to help deliver a better website experience. By using our website we assume you are happy for us to use cookies. For more information on cookies and to change your settings please see our Cookie Policy.

Site powered by Accomplish™