We will help you choose the most suitable mobile commerce approach for your retail or ecommerce business, and then implement the solution within a short time-frame.
Javelin Group is a leading implementer of mobile commerce platforms, and we have undertaken several mobile commerce developments across a variety of retail segments and European countries.
Our first mobile commerce website was developed in 2011 for Early Learning Centre. This site was built in less than three months, and has traded strongly from launch. Since then we have successfully developed UK and European mobile sites for retailers including Lakeland, Majestic Wine, Wiggle, Mothercare and J.K. Rowling's Pottermore Shop.
We use our unique insight and retail expertise to design engaging mobile commerce solutions. We couple industry best practice in mobile user experience design with effective methods for integrating mobile commerce into your omni-channel business. In particular we recognise there is no ‘one size fits all’ solution to mobile development, so we help you to choose the approach which best suits your business requirements and the needs of your customers.
Javelin Group uses three main methods for creating mobile optimised sites:
- Dedicated mobile site: This approach delivers a mobile site with the flexibility to either replicate the main website’s content and functionality, or develop unique content and functionality, thereby giving mobile customers an excellent user experience. The mobile site may be built on the same or a different platform from the main website. An example of this approach is the ELC.co.uk mobile site.
- Server side solutions: This approach uses the functionality of the main website, but enables a different look and feel for the mobile site. This means mobile specific content and experience is provided without the need to re-develop new functionality. This approach has been used on the majority of our mobile commerce developments, such as Lakeland, Wiggle, Mothercare and Pottermore.
- Responsive design: This approach uses a single website to provide a consistent view across all devices: desktops, tablets and mobiles. The same content and function are delivered to each device, but the layout adapts depending on the size and nature of the individual device. We are currently developing a responsive site for a major European fashion retailer.
Javelin Group helps retailers choose the best approach to their mobile commerce solution, and then implements the chosen solution.
Please contact Fraser Davidson or call +44 (0)20 7961 3200 to discuss your requirements.