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Fraser Davidson
CTO and Director of Technology Services

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    Fraser Davidson discusses retail technology services at Javelin Group

Javelin Group and Demandware

eCommerce website development with Javelin Group and Demandware

Javelin Group is one of Europe's leading ecommerce website developers. We have implemented transactional websites and ecommerce solutions for retailers, brands and B2Bs including Asda, Direct Wines, Mothercare Early Learning Centre, Tesco, Debenhams, Lakeland, Nisbets, Bobcat and many others.

Javelin Group is Europe’s leading Demandware partner. We have been working with Demandware since 2006, with continuous implementations during that time. Our Demandware ecommerce developments include Asda, Mothercare Early Learning Centre, House of Fraser, The Garden Centre Group (Wyevale), Hamleys and Flying Flowers, with current builds for other clients.

We have also built a fully integrated mobile commerce website for Early Learning Centre, completed in just three months.

Demandware offers a SaaS On Demand ecommerce platform. It is a fully scalable enterprise ecommerce platform, with best-in-class multi-language, multi-currency and multi-tax out-of-the-box. Demandware Link provides many pre-integrated third parties, including payment processors, personalisation, analytics, and social integration.

For rapid international ecommerce, the Demandware platform has been used by a number of retailers, who do not necessarily have Demandware as their domestic ecommerce platform. For further information, please see the Rapid International eCommerce brochure.

Please contact Fraser Davidson or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study
Mothercare Early Learning Centre

New ecommerce website platform

Mothercare was looking to expand its business via online sales and its network of international franchises. A long term plan was needed to provide customers with an enhanced shopping experience via a single web platform for both ELC and international websites. An initial phase was undertaken to deliver a replacement of the ELC web platform tightly integrated with ELC backend systems, such as call centre, order management and fulfilment. A second phase focused on the rollout of international websites on the common platform.


  • Mothercare ELC hired Javelin Group to plan and implement the right technology and ecommerce strategy.
  • Demandware was selected by Mothercare and implemented successfully by a full Javelin Group team, with ELC going live in June 2010.
  • The support of the ELC website was transitioned to Javelin Group’s solution support team.


The technology and strategy solution has been a great success and Mothercare has engaged Javelin Group to begin on the design of the site on the same Demandware platform. This will also include the development of a web-enable store-front phase and enhancements to support call centre systems.

Case Study
Mothercare Early Learning Centre

New mobile ecommerce website

Early Learning Centre (ELC), the UK’s leading toy retailer, wanted a rapid implementation of a mobile ecommerce website, with a complete product portfolio and full integration into its main ecommerce website and back office systems. ELC already had an ecommerce website built by Javelin Group on the Demandware platform (see above).


  • Javelin Group developed the mobile ecommerce website using in-built capabilities of the ELC platform to deliver a user experience optimised for the Smartphone ‘browser-buyer’ market.
  • Customers to the mobile website benefit from a full product list, site functionality consistent with the main ELC website, and a shared basket and purchase process.
  • ELC benefits from simplified on-going management of both websites through a single set of business tools.
  • Javelin Group designed and built the mobile ecommerce website in just three months.


"In January this year, we made a tough request of Javelin Group to help us move into mobile ecommerce by delivering our mobile website by April. They met this challenge, working efficiently with our team to deliver a high quality site within our budget and timeframe. We have already seen an uptake of the site with orders being taken on the first day of our soft launch. We are very happy with the solution which has been delivered to us by Javelin Group.’

Jas Virdee, Executive Director, Mothercare ELC.

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