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Fraser Davidson
CTO and Director of Technology Services

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    Fraser Davidson discusses retail technology services at Javelin Group

eCommerce Development

We are Europe's leading systems integrator of market-leading ecommerce website platforms and systems, for B2C and B2B.

Javelin Group has successfully designed and implemented ecommerce websites for more than 30 retailers, brands and B2Bs, and also completed more than 30 specialist development projects. We have experience of implementing all the major ecommerce platforms, integrated with a wide range of ERP, Customer Order Management, Warehouse Management and back office systems. We develop custom components to support integration between retail systems, and in particular have deep skills in implementation of the Demandware, hybris and Intershop platforms.

Our technology consulting and delivery management experience makes us an ideal systems integration partner, drawing on our broad knowledge and understanding of the ecommerce technology field to ensure we deliver a best-of-breed solution.

Our team includes highly experienced developers, architects, business analysts, delivery managers and project managers, based both in London and in our own near-shore development centre in Sofia, Bulgaria.

Javelin Group and Demandware

Javelin Group is the leading Demandware implementation partner in Europe, having delivered Demandware-based websites for retailers including Early Learning Centre (website and mobile), House of Fraser, The Garden Centre Group, Flying Flowers, Hamleys and Asda Direct. Javelin Group/Demandware partnership.

Javelin Group and Intershop

Javelin Group is Intershop's platinum partner and principle implementation partner in the UK. We developed a pioneering ecommerce website for Harry Potter's Pottermore Shop and have developed new multi-device ecommerce websites for Majestic Wine and de Bijenkorf. We are also working on developing other major ecommerce websites using the Intershop 7 platform. Javelin Group/Intershop partnership.

Javelin Group and hybris

Javelin Group is also a leading hybris systems integrator, and we have implemented transactional websites and ecommerce solutions using the hybris platform since 2006. Completed ecommerce hybris builds for B2C include Lakeland, Durex and Scholl, and for B2B include Rexel, IMI Norgren, Doosan (Bobcat).

Website support

We also offer 24x7x365 support, operating from Sofia, with hosting from our partners Rackspace and NetBenefit. Read more about website support.

Please contact Fraser Davidson or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study
Majestic Wine

Development of multi-device ecommerce website

  • Background: To build on its strong performance in online sales, Majestic Wine were looking to develop a next generation website to drive further online growth.
  • Project: Majestic Wine engaged Javelin Group to develop a multi-device ecommerce website to give customers an enhanced experience across all aspects of the site and on all devices including mobile, tablet and desktop.
  • Outputs: Javelin Group developed an innovative ecommerce website solution that included device-optimised sites, an improved stock system reflecting local availability, advanced check-out processes utilising PayPal payments, and 125,000 personal recommendations provided by Majestic Wine’s team of over 800 wine experts.
  • Benefits: The technical build of the new Majestic Wine website, led by Javelin Group, "can now offer customers a broader and more exciting product range than ever before", improving customer convenience and helping to drive incremental sales.
"Just a quick note to thank everyone at Javelin Group for what's been achieved with our new website. We've been consistently impressed with how efficiently and professionally the project has been run, and how smooth the launch process was. Most importantly of course we're delighted with the website itself, and the feedback from customers and our staff has been very positive. I know your team has been working extremely hard to make this happen. It's a pleasure to work with a partner who are so invested in the success of the project, and everyone concerned deserves great credit for a job well done. I look forward to future projects with Javelin Group."

Richard Weaver, eCommerce Director, Majestic Wine.

Case Study

Development and implementation of Pottermore website

  • Background: The Pottermore Shop is the exclusive place to purchase e-books, as well as digital audio books of the entire Harry Potter series.
  • Project: Pottermore engaged Javelin Group to develop a complex and international ecommerce site that provides fans with a flexible approach to the digital reading experience.
  • Outputs: Javelin Group developed a multilingual, multicurrency Pottermore site, with an innovative unique digital download and watermarking solution. The website was built with the ability to push out each purchased e-book to most leading e-reading services, such as tablets and smartphones, therefore allowing the Harry Potter e-books to be accessible to all.
  • Benefits: The technical build of Pottermore Shop, led by Javelin Group, has “attracted a huge number of Harry Potter fans, as well as those new to Harry Potter.” Furthermore, it has enabled Pottermore to continue to meet its ambitions of “enhancing the Shop alongside the unique online Harry Potter experience,”
"We chose Javelin Group to support us in developing the Shop, due to its proven experience in developing large scale transactional websites for retailers, and we have continued to engage the firm for the on-going website development including the new Japanese site."

Julian Thomas, CTO, Pottermore.

Case Study
Mothercare Early Learning Centre

eCommerce strategy and implementation of new ecommerce website

Mothercare was looking to expand its business via online sales and its network of international franchises. A long term plan was needed to provide customers with an enhanced shopping experience via a single web platform for both ELC and international websites. An initial phase was undertaken to deliver a replacement of the ELC web platform tightly integrated with ELC backend systems, such as call centre, order management and fulfilment. A second phase focused on the rollout of international websites on the common platform.


  • Mothercare ELC hired Javelin Group to plan and implement the right technology and ecommerce strategy.
  • Demandware was selected by Mothercare and implemented successfully by a full Javelin Group team, with ELC going live in June 2010.
  • The support of the ELC website was transitioned to Javelin Group’s solution support team.


The technology and strategy solution has been a great success and Mothercare has engaged Javelin Group to begin on the design of the site on the same Demandware platform. This will also include the development of a web-enable store-front phase and enhancements to support call centre systems.

Case Study
Doosan Infracore

B2B omni-channel dealer portal (Europe, Middle East and Africa)

Doosan Infracore is a leading global manufacturer of construction, compact and heavy machinery, which is designed, built and supplied through a number of their own leading worldwide brands such as Bobcat. Doosan’s EMEA Parts business engaged Javelin Group to help develop a single trading platform for their B2B Bobcat and Portable Power brand customers, to reduce the reliance on a number of legacy business channels and systems.


Javelin Group delivered two portals in a phased approach, reducing the initial time to market for the first part of the solution. The project team worked closely with Doosan to ensure the solution met the business needs required for dealing with Doosan’s product range and B2B dealerships:

  • A dealer facing portal was delivered that presented product ranges and pricing specific to individual dealerships, as well as order and quote placement and comprehensive views on account histories.
  • A CSR portal was also delivered to handle workflow and management of claims and bulk returns from dealerships, a process that had previously been performed ‘on paper’.
  • The overall solution provides a clear, up-to-date and consistent view of omni-channel dealer order and return data across both portals, for both Doosan and their customers.


The implementation of the dealer and CSR portals has benefitted Doosan by providing a much improved customer service offering, a more flexible and intuitive dealer ordering system and more automation and upfront validation for returns through the full lifecycle.

Following the success of this project Javelin Group continue to work closely with Doosan Infracore on projects that now involve a wider-remit than just their EMEA Parts business.

Case Study

Selection and implementation of new ecommerce website

Lakeland was looking to grow its omni-channel retail business with a new, highly sophisticated ecommerce website which offers customers excellent levels of service and presents Lakeland’s innovative range of products in the best possible light. The aim was to simplify the online buying process and to help customers shop online with the same ease they would encounter in a Lakeland store. Lakeland also required a wide variety of easy to use emarketing and content management tools for its business users.


  • Javelin Group was engaged to select the ecommerce website platform and related technologies to create a ‘best of breed’ solution
  • Javelin Group’s proposed solution included the hybris ecommerce platform, Adobe’s Marketing suite including Omniture Merchandising and Site Catalyst analytics, Baynote’s real-time recommendation engine, and Silverpop’s e-CRM system for promotional and transactional email messaging
  • The Javelin Group team implemented the solution, configuring and integrating the multiple applications to create a highly sophisticated solution incorporating targeted merchandising, sophisticated multivariate testing, and easy search and navigation
  • The solution also included powerful business management tools to enable the Lakeland team to manage and update specific areas of the site quickly and easily, creating a real time online trading environment


The new ecommerce website is an advanced trading platform with a very rich targeted merchandising capability and the scalability and flexibility to support Lakeland’s diverse requirements well into the future. It incorporates many innovative functions including personalisation, multivariate testing, recommendations and active merchandising.

"Our new website offers excellent product presentation, hundreds of demo videos and extensive customer reviews, simple and easy search and navigation, a virtual catalogue, a strong ‘active merchandising’ capability which enables us to recommend the right products to our customers based on their behaviour and the preferences of other customers similar to them, sophisticated promotions functionality, a streamlined and intuitive customer journey, multi-variate testing capability and extensive tagging for better analytics so that we can continually learn and improve the site. Javelin Group has succeeded in the very challenging task of integrating the many components and systems necessary to fulfil this vision, and we are delighted with the outcome."

Tony Preedy, Marketing Director, Lakeland.


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