eCommerce Development

Case Study
Lakeland

Selection and implementation of new ecommerce website

Lakeland was looking to grow its multi-channel retail business with a new, highly sophisticated ecommerce website which offers customers excellent levels of service and presents Lakeland’s innovative range of products in the best possible light. The aim was to simplify the online buying process and to help customers shop online with the same ease they would encounter in a Lakeland store. Lakeland also required a wide variety of easy to use emarketing and content management tools for its business users.

Solution

• Javelin Group was engaged to select the ecommerce website platform and related technologies to create a ‘best of breed’ solution
• Javelin Group’s proposed solution included the hybris ecommerce platform, Adobe’s Marketing suite including Omniture Merchandising and Site Catalyst analytics, Baynote’s real-time recommendation engine, and Silverpop’s e-CRM system for promotional and transactional email messaging
• The Javelin Group team implemented the solution, configuring and integrating the multiple applications to create a highly sophisticated solution incorporating targeted merchandising, sophisticated multivariate testing, and easy search and navigation
• The solution also included powerful business management tools to enable the Lakeland team to manage and update specific areas of the site quickly and easily, creating a real time online trading environment

Outcome

The new ecommerce website is an advanced trading platform with a very rich targeted merchandising capability and the scalability and flexibility to support Lakeland’s diverse requirements well into the future. It incorporates many innovative functions including personalisation, multivariate testing, recommendations and active merchandising.

"Our new website offers excellent product presentation, hundreds of demo videos and extensive customer reviews, simple and easy search and navigation, a virtual catalogue, a strong ‘active merchandising’ capability which enables us to recommend the right products to our customers based on their behaviour and the preferences of other customers similar to them, sophisticated promotions functionality, a streamlined and intuitive customer journey, multi-variate testing capability and extensive tagging for better analytics so that we can continually learn and improve the site. Javelin Group has succeeded in the very challenging task of integrating the many components and systems necessary to fulfil this vision, and we are delighted with the outcome."

Tony Preedy, Marketing Director, Lakeland.

Case Study
Mothercare Early Learning Centre

eCommerce strategy and implementation of new ecommerce website

Mothercare was looking to expand its business via online sales and its network of international franchises. A long term plan was needed to provide customers with an enhanced shopping experience via a single web platform for both ELC and international websites. An initial phase was undertaken to deliver a replacement of the ELC web platform tightly integrated with ELC backend systems, such as call centre, order management and fulfilment. A second phase focused on the rollout of international websites on the common platform.

Solution

• Mothercare ELC hired Javelin Group to plan and implement the right technology and ecommerce strategy.
• Demandware was selected by Mothercare and implemented successfully by a full Javelin Group team, with ELC going live in June 2010.
• The support of the ELC website was transitioned to Javelin Group’s solution support team.

Outcome

The technology and strategy solution has been a great success and Mothercare has engaged Javelin Group to begin on the design of the Mothercare.com site on the same Demandware platform. This will also include the development of a web-enable store-front phase and enhancements to support call centre systems.

Case Study
sit-up

Implementation of new ecommerce website

sit-up shopping is one of the fastest growing and innovative TV retailers in the UK with series of successful TV auction sites: bid tv, price-drop tv and speed auction tv. sit-up sought to complement these auctioning capabilities with an ecommerce website which was to be fully integrated with existing backend systems. The new website was also to provide call centre function as well as state-of-the-art customer navigation.

Solution

• sit-up selected Javelin Group to implement a hybris ecommerce website solution.
• Enhanced customer search and navigation capabilities were provided via an integration of hybris with Fredhopper.
• The integrated ecommerce solution included access to existing backend systems, such as ERP and customer data.

Outcome

The solution, pricedropper.co.uk, was implemented successfully as sit-up’s new go-to-market proposition with a view to migrating existing auction sites, to a single enterprise platform on hybris in a future phase.