Contact Practice Director

Richard Wolff

  • Contact

    Click image to watch video:
    Richard Wolff discusses ecommerce
    and omni-channel at Javelin Group

eCommerce & Omni-Channel Retail Strategy

We define the business case and strategy for ecommerce and omni-channel retail, from the design of a compelling customer offer and user experience to a clear operational, technical and financial plan.

Our Strategy team works with retailers, ecommerce businesses, brands and distributors to understand their customers, marketplace and competitive environment, and then we:

  • Define the optimal assortment and pricing strategy across channels (1)
  • Define the online user experience (2)
  • Define the user experience across all channels (3)
  • Develop the necessary marketing plans (4)
  • Develop the relevant operations (especially fulfilment) plans (5)
  • Define the necessary technologies to support these operations (6)
  • Define the right skills and organisational structure (7)
  • Demonstrate the business case and financial plan (8)

MCR Wheel

Recent Strategy practice clients include Marks & Spencer, Gala Coral, Halfords, Matalan, Maplin, JD Sports, Reed Elsevier, LEGO, Sony, Bosch Siemens, Electrolux, Bulgari, and Gucci.

Please contact Richard Wolff or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study
Marks & Spencer

Omni-channel retail strategy

  • Background: Big shifts in M&S’s customer shopping patterns and use of channels
  • Project: Engaged Javelin Group in a major project for 5 months to assess implications
  • Outputs: Comprehensive strategy defining new M&S offer and customer experience, processes and economics
  • Benefits: The work clearly defined the strategy for M&S across channels and “underpinned everything we have been doing [since then]”
"[This work] set the strategy for where we needed to take our multi-channel retail...Javelin Group was the right choice to do this. When they talk about being good at multi-channel, it’s because they’re good at multi-channel."

Dave Hughes, Director of Direct, Marks & Spencer.

Case Study
Gala Coral

Omni-channel retail review and strategy

  • Background: Rapid shift in gaming and gambling from physical outlets to online
  • Project: Engaged Javelin Group to review and redefine the omni-channel and online proposition
  • Process: Customer needs captured through extensive programme of customer research, database analysis and competitor benchmarking
  • Outputs: “A very clear strategy for our business, which has won the support of our entire management team.”
  • Benefits: Clear strategic roadmap now being implemented with Javelin Group’s help
"The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.”

Phil Walker, Remote Director, Gala Coral Group.


"Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation, from the top management to the teams responsible for implementing the strategy. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation."

Bertrand Jungo, CEO, Manor.

"We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts."

Ole Mikael Jensen, President & CEO, DT Group.

"You should be proud of the talent and skills that your team possess to help teams like mine and to succeed in developing, so rapidly and profitably in line with your guidance, the clear strategic roadmap that you have developed with us."

Mark McKeon, CEO, V&D.

"Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers."

Gennadii Verbylenko, Chief Executive Officer, Comfy, Ukraine.

"We commissioned Javelin Group to help us think through our ecommerce strategy in China. As we are in the early phase of execution it was important to develop clarity around the approach. Javelin Group was able to leverage its ecommerce expertise which combined with solid research gave us great insight in to how best to move forward with focus and confidence. We are very pleased with the outcome of this project."

Tim Heard, Senior Vice President, Brown Shoe International.

"As part of our long term strategy, Karstadt needed some professional assistance and input into the development of our long established and outdated ecommerce business. Javelin Group was recommended to me by two of the retail leaders in the UK market place - John Lewis Partnership and Debenhams - who spoke extremely highly of both Tony Stockil and his organisation. Javelin Group has been working with us for approximately six months and we have found them to be invaluable. Their expertise and their professionalism is exemplary - if any retailer wants to build a successful ecommerce business, then Javelin Group needs to be part of the success recipe."

Andrew Jennings, CEO, Karstadt.

Cookie Policy X

How we collect data about your use of our website.

Our website uses cookies to help deliver a better website experience. By using our website we assume you are happy for us to use cookies. For more information on cookies and to change your settings please see our Cookie Policy.

Site powered by Accomplish™