About Us

Europe’s leading ecommerce and omni-channel retail consultancy.

Javelin Group is Europe’s leading specialist firm of ecommerce and omni-channel retail consultants, and systems integrators. We advise leading retailers in the UK, Europe and the rest of the world on their strategies, operations and technologies, and we develop large-scale ecommerce solutions. We also advise on store locations and formats, and on retail acquisitions and disposals.

With retail changing faster and more profoundly than at any time in its history, we work with our clients to anticipate and respond to these changes in customer shopping habits, retail technologies and the competitive environment, to help them to thrive in the coming decade.


180 retail consulting professionals chaired by Sir Geoffrey Mulcahy

Javelin Group was founded in 1997 by Tony Stockil, CEO, and Richard Wolff, COO, to help retailers embrace the new ecommerce channel. Since then we have grown rapidly into a team of 180 retail consulting professionals, and now offer a full breadth of retail consulting and implementation services across all retail channels. We are chaired by leading retail expert, Sir Geoffrey Mulcahy, and our management team consists of highly experienced retail experts. Our head office is in London (UK), we have an office in Paris (France), and a development centre in Sofia (Bulgaria).

Find out more about our management team.


A vertical retail specialist covering all retail categories and all retail channels

We are a vertical retail specialist, which means we operate exclusively in the retail and consumer sector, and cover all retail disciplines from strategy planning to operational and technology implementation. We have extensive experience across all retail categories including grocery, clothing, consumer electronics, home, luxury goods, and services, and all retail channels and formats from omni-channel chain stores and department stores to pure player ecommerce.

Find out more about our expertise: View our insights


From retail strategy consulting to operational and technology implementation

Our omni-channel retail services span the full breadth of retail, from strategy, to operations, technology and locations. We advise our retail clients on all elements of their strategy, including assortment and pricing, channels, locations, operations, technology, organisation and infrastructure, and then implement the operational and technology plans across retail stores, ecommerce and omni-channel.

For our private equity clients, we offer commercial and operational due diligence services and advise on retail acquisitions and disposals, and for shopping centre owners and developers, we assess commercial trading potential and optimum tenant mix for existing and planned schemes.

Find out more about our services:
Omni-channel Retail     Systems Integration     Locations & Analytics     Due Diligence


Leading retailers, brands and distributors in the UK, Europe and the rest of the world

Our clients are retailers (including many of Europe’s top 20 retailers), dotcoms, brands, B2B distributors and private equity investors in retail. We also work extensively with shopping centre developers and investors. From offices in London and Paris, we serve clients across Europe, the USA, the Middle East, Australia and China, with more than 50% of our work outside of the UK.

Our clients choose us because of our deep understanding of retail, our expertise across all areas of ecommerce and omni-channel retail, and our honest, practical advice and support. These defining attributes explain why the vast majority of our client relationships have lasted 5 years or more.

Find out more about our clients:
View client list
     Read client testimonials     Read client case studies

If you would like to find out more about our firm, or discuss your requirements, please contact Tony Stockil, CEO, Javelin Group, at tony.stockil@javelingroup.com.

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