Contact Practice Director

Robin Bevan
Director of Locations & Analytics

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    Robin Bevan discusses location planning
    and data analytics at Javelin Group

Airport & Travel Retail

We advise on retail developments at airports and travel termini, to optimise returns.

Javelin Group’s team of experienced airport and travel retail consultants draw on their extensive knowledge in retail and shopping centre developments, to advise on airport retail developments and other travel termini retail developments across the world.

A number of the world’s leading airport and train station operators (including BAA and Network Rail) have repeatedly used our team as key advisors in retail category demand planning and space management to optimise returns from their assets.

Our use of robust analytical tools delivers a comprehensive assessment of the commercial trading potential and optimum tenant mix for retail developments at airport and travel termini, both planned and existing:

  • Performance audits using best practice international benchmarks and original retail consumer research
  • Forecasting optimal space demands and revenue potential
  • Tenant mix and retail category planning
  • Acquisition due diligence
  • Master planning

Our airport and travel termini clients include BAA Heathrow, Network Rail, Aeroporto di Bologna, Aena, Düsseldorf International, Aer Rianta, Avinor, Aeroports de Paris, Dublin Airport Authority, St Pancras International, Copenhagen Airport and British Airways.

Please contact Robin Bevan or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study
Network Rail

Space Optimisation Model developed by Javelin Group

Property's Space Optimisation System developed by Network Rail's commercial team, in conjunction with Javelin Group, has now gone live.

  • Background: This project represents a step change in Network Rail’s capability to plan ‘space’ on managed stations and to develop a thorough and consistent approach for determining the true commercial potential of each station, based on an optimized retail category mix that delivers the strongest proposition to customers and greatest rental return.
  • Project: Network Rail’s commercial team engaged Javelin Group to develop a Space Optimisation Model to help identify potential sales and income growth from better space planning on stations
  • Outputs: Javelin Group developed a model that delivers one consistent view of the retail market and consumer trends as well as customer demographics in and around stations
  • Benefits: Javelin Group’s Space Optimisation Model allows Network Rail to have a more objective ‘traveller-centric’ approach to allocating space. With its user friendly interface, Network Rail can create permutations and combinations around space allocation based on current and projected use of available and planned space.

This model will become a central and ongoing part of Network Rail’s commercial planning and decision making process and future station development projects.


"I just wanted to thank Javelin Group for all the hard work and effort that went into producing Network Rail's Space Optimisation Model. We are really looking forward to utilising the tool to help drive the continual development of our tenant mix and through that deliver additional income which is then reinvested back into the Rail industry. I’m sure we will be working together again soon."

Daniel Charles, Retail Operations Manager, Network Rail.

"Javelin Group has worked with BAA over several years to construct and evolve a unique space planning tool. The 'Category Management Model' is central to much of the strategic and operational planning that underpins retail space planning at BAA and Javelin Group is a key partner for us in keeping the model relevant, simple and up-to-date as our business requirements evolve. The Javelin Group team bring an ability to convert business scenarios and diverse data-sets into a smooth modelling process that combines all the key commercial drivers of our business. The CM Model delivers clear, practical outputs that we are able to input into our strategic plan.  Javelin Group has been central to the model and space planning's success."

Matt Titterton, Customer Insight Manager, Heathrow Airport Holdings.

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