Case Study


Store expansion strategy.


Store expansion strategy for Poundland.

Poundland, the UK’s market leading single price discount retailer, is planning further growth following its recent acquisition by Warburg Pincus.


Poundland engaged Javelin Group to provide a clear, evidence-based strategy for the next phase of store expansion.


Javelin Group built a comprehensive picture of Poundland’s store portfolio, including catchment areas, venues and store details and provided them with detailed information on the variables that drive sales and profit performance across its stores.


Javelin Group’s recommendations provided Poundland with a clear strategic direction, as well as a clear list of priority venues.

Javelin Group’s analytical approach was rigorous, flexible and impressive. The team’s recommendations made strong intuitive and commercial sense…we certainly recommend Javelin Group and look forward to working with them again in the future.
Craig Bales, Property Director, Poundland.

Find out more about Javelin Group’s Shape of Chain: Retailer Location Planning service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.