Case Study

Lakeland

Design and implementation of new mobile commerce website.

Design and implementation of Lakeland’s new mobile commerce website.

Given its reputation for outstanding customer service, Lakeland wanted to deliver an exceptional shopping experience for its customers across all channels, including mobile. Javelin Group, who designed and developed Lakeland’s ground-breaking ecommerce website, was engaged to design and deliver a mobile-optimised site, offering customers excellent user experience.

Solution

  • The new mobile-optimised website is fully integrated into the base ecommerce platform, and therefore offers customers all of the functionality found on Lakeland’s desktop website. This includes the same search and browse, segmentations, promotions, and product information and reviews.
  • Customers to the mobile website benefit from a shared basket with the desktop website and a mobile-optimised checkout.
  • By using the same technology to drive both the desktop and mobile site, the Lakeland team benefits from rapid and synchronised rollout of new function, products and marketing content across the two channels.
  • The result is a functionally-rich mobile optimised website which is fully integrated and synchronised with the base desktop platform, offering a consistently good user experience for customers and a common set of tools for business users across the two channels.

Outcome

We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers. Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.
Tony Preedy, Marketing Director, Lakeland.

www.lakeland.co.uk

Find out more about Javelin Group’s Mobile Commerce service line.

Contact  Fraser

Contact Practice Director

Fraser Davidson

CTO & Director, Systems Integration

Fraser Davidson is our CTO and runs our Systems Integration practice, which develops world-class ecommerce websites and solutions for retailers across the globe. Prior to joining Javelin Group, Fraser spent over 20 years at IBM working across most solution areas and industry segments. In 2001 Fraser was appointed to the IBM senior leadership team for northern Europe, where he held a number of executive positions including Director of the Retail & Distribution Industry and Vice President of IBM’s Software Business.