Case Study


Retail estate expansion strategy.


Retail estate expansion strategy for BrightHouse.

BrightHouse required a scientific approach to location planning in order to reduce risk and increase forecasting accuracy.


BrightHouse engaged Javelin Group to establish a list of priority store opening opportunities to fuel its ongoing growth and compliment its complex business model.


Javelin Group provided a detailed knowledge of store performance at local level, with analysis based on understanding inter-relation between stores, venues and catchments.


The results have helped BrightHouse to refine its location search criteria and to approach new markets with even more confidence.

We really enjoyed working with the Javelin Group team, and were delighted with the project’s result.
Peter McTague, Property Director, BrightHouse.

Find out more about Javelin Group’s Shape of Chain: Retailer Location Planning service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.